Our Story

Curried Mango Sandwich with Roasted Red Pepper Simply Delicious

How it started…

Simply Delicious began in London with a simple thought.

Why had supermarket houmous become so uninspiring, lacking in real flavour and made without quality ingredients? We knew there was a better way.

From the very beginning, our focus was clear. Create a beautiful range made with zero preservatives, where taste always comes first. While others prioritised shelf life, we chose to prioritise flavour, quality and ingredients.

That decision shaped everything. It is what set Simply Delicious apart and gave the brand its purpose.

With this vision, we secured our first listing with Ocado, a milestone that marked the start of our journey. Today, our full range is stocked there, with more retailers continuing to join us as the demand for better, more flavourful food keeps growing.

Simply Delicious

What makes us different?

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Full Dips range with an orange tea towel, baguette that has been sliced on a wooden board and food that will pair with the dips.

What makes us different?

Simply Delicious is proudly made in London, and we’re committed to keeping it that way. Producing locally allows us to closely monitor our ingredients and stock, ensuring everything meets the highest standards. It also means we get to enjoy our products every day, making it even more meaningful to create food we genuinely trust and love.

No Preservatives, Kept Simple

At Simply Delicious, we are proud to produce preservative free food across the UK. Our mission is to create fresh, high quality products that deliver great taste without added preservatives.

We believe you should never have to compromise between flavour and quality. That is why we carefully select our ingredients and craft our products to be naturally delicious, giving you preservative free products you can trust for every occasion.

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Simply Delicious Cream Cheese
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Simply Delicious

Small Batch

We make all of our products as fresh as possible by producing in small batches. This approach allows us to maintain consistent quality, maximise flavour, and ensure every product reaches our customers at its very best.

By focusing on small batch production, we are able to deliver fresh, high quality food you can trust, made with care for our customers across the UK.

Hand

Assembled

 

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Creamy chicken and spinach pasta Simply Delicious

Where to buy
Simply Delicious?

We may be small, but our reach stretches across England thanks to a growing family of trusted retail partners. Each one is carefully chosen to ensure our products are always enjoyed at their best.

If you want to really understand what sets us apart, the flavour, the craft, the care. Head to one of our retailers and indulge in the full range. There’s something special waiting for you on the shelf.